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West Lane Takes Majority Share in Salon Haircare Company Simply Organic Beauty

Founder Scott Mitchell remains CEO.

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By: Christine Esposito

Editor-in-Chief

Private equity company West Lane Capital Partners LLC, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in Simply Organic Beauty. Founder Scott Mitchell will remain a significant shareholder and continue to serve as CEO and on the board of directors. Based in Palm Harbor, FL, Simply Organic (International Hair and Beauty Systems LLC) offers luxury, professional-only beauty products. The company’s recently launched Holistic H...

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